Client E-DONG Distilling Co.,Ltd
Year 2020
비포브랜드에서는 60여년 전통을 이어 온 이동주조의 이동 생 쌀막걸리의 패키지 디자인을 진행하고 언어 체계를 구축하였습니다. 이동주조 공장 비석을 모티브로 한 B.I와 막걸리를 만드는 과정을 그린 일러스트로 역사를 이어온 장인정신과 전통주인 막걸리만의 소박함과 정겨움을 나타냈습니다. 언어 체계는 중의적 표현으로 각인 효과를 주고, 함축적이고 심플하게 뜻을 내포하고 있어 2030세대가 공감할 수 있도록 제작하였습니다.
B for brand credit
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Creative Director: Yena Choi
Art Director: Yena Choi
Design: Soomin Jo, Jinha Seo, Yubin Lim
Portfolio Execution: Soomin Jo
©2020 bforbrand all rights reserved
BI, 패키징디자인
Probiotics LaboratoryBI, 패키징디자인
BI, 패키징디자인, 이미지촬영
CacaoloBI, 패키징디자인, 이미지촬영
브랜딩, 패키징디자인, 프로덕션, 편집디자인, QC
YouWho saliva collection kit브랜딩, 패키징디자인, 프로덕션, 편집디자인, QC
브랜딩, 아트디렉터, 패키징디자인
KSCF B.I브랜딩, 아트디렉터, 패키징디자인
BI, 패키징디자인, 언어체계, 이미지촬영, QC
이동 생 쌀막걸리BI, 패키징디자인, 언어체계, 이미지촬영, QC
패키징디자인, 시스템가이드구축
고래사어묵패키징디자인, 시스템가이드구축
TT JuiceBI, 패키징디자인
패키징디자인
Jeju Lava Water패키징디자인
Protein Cake&ShakeBI, 패키징디자인, 이미지촬영
Everyday Organic Yummy Healthy JuiceBI, 패키징디자인, 이미지촬영
Petitfee β-Glucan Enzyme Powder Wash패키징디자인
Key Visual, B.I, Editorial Designs, Application Design
Exhibition Key VisualKey Visual, B.I, Editorial Designs, Application Design
BI, 아트디렉션, 패키징디자인, QC
Kya WaterBI, 아트디렉션, 패키징디자인, QC
패키징디자인, 이미지촬영
Sanitary Napkin패키징디자인, 이미지촬영
36 Almond패키징디자인
브랜딩
Runner's Lab브랜딩
TMAK브랜딩
패키징디자인, QC
Nogung Probiotics패키징디자인, QC
BI, 패키징디자인, QC
Petitfee Sheet MaskBI, 패키징디자인, QC
Branding
DIDIMEBranding
IONESSBranding
YCBMCBranding
B.I, Packaging
Vonbee Honey Tea SeriesB.I, Packaging
Branding, CI
SohonBranding, CI
TECHNICBranding
KRBCBranding
Suhyup NurihaechanBranding
DOFBranding
Naming, Art Direction, Branding, Packaging
Fish Cake HouseNaming, Art Direction, Branding, Packaging
C.I Design
Jeju Sweet Flag AgencyC.I Design
Art Direction, Branding, Packaging
StandarzArt Direction, Branding, Packaging
Packaging, QC
LabisenPackaging, QC
Packaging
Gapyeong Pine nut MakgeolliPackaging
Naming, Branding, BI, Packaging
GugudangNaming, Branding, BI, Packaging
Advisory Club PBranding
Red Ginseng JuicePackaging, QC
Koelf SwabPackaging, QC
QC, BI, Packaging
Lady HeelQC, BI, Packaging
Art Direction, Environment, Signage, QC
Gugudang Art DirectionArt Direction, Environment, Signage, QC
Art Direction, Branding, Packaging, QC
Noble CoffeeArt Direction, Branding, Packaging, QC
Probiotics for LifePackaging, QC
Eight Time EnhancerPackaging, QC
Like Me For StressPackaging, QC
Choco Pie HousePackaging
Azulene Soothing PadPackaging, QC
BI, Art Direction, Packaging, QC
Petitfee Super Seed Lip OilBI, Art Direction, Packaging, QC
JANE COURTBranding
Every Day 10 Billion LactobacillusPackaging, QC
BI, Art Direction, Packaging, Image Shooting, QC
A Simple Dish KalguksuBI, Art Direction, Packaging, Image Shooting, QC
LohbsPackaging
Every Day Immunity PlusPackaging, QC
Gugudang Milk TeaPackaging, QC
Petitfee CleanserPackaging, QC
Naming, Art Direction, Branding, Packaging, QC
Mr. HandsomeNaming, Art Direction, Branding, Packaging, QC
BI, Packaging
Every Day Achuu JellyBI, Packaging
Vitamin For Life (In&Out)Packaging, QC
Editorial
VR STATIONEditorial
Kya CiderBI, Art Direction, Packaging, QC
Character Design, Naming, Poster
Cook Ddukddak - 쿡하면 뚝딱Character Design, Naming, Poster
CI/BI, Packaging, Naming
Fish Cake HouseCI/BI, Packaging, Naming
BI, Packaging, QC
Sincerity Seasoned LaverBI, Packaging, QC
Character Design, Naming, BI, Packaging
Cook Ddukddak - 쿡하면 뚝딱Character Design, Naming, BI, Packaging
Koelf Brow Gel TintPackaging
BI, 패키징디자인, 이미지촬영,모델촬영, 액상차 패키지디자인 가이드 구축, 모델 삽입 패키지라인 가이드 구축
Tea Package ArchiveBI, 패키징디자인, 이미지촬영,모델촬영, 액상차 패키지디자인 가이드 구축, 모델 삽입 패키지라인 가이드 구축
