B for Brand’s philosophy is rooted in the fundamental elements of design to reach infinite creativity. B for Brand has embraced the story 'miracle of the five loaves and two fishes', a story of how small things can achieve the impossible, and something incredible can be born out of nothing.

Much like the two fishes fully fed five thousand men, B for Brand utilizes the basic elements: dot, line and plane to create, develop and enhance brands in infinite ways.

B for Brand adopted the fish as its mascot, The fish, symbolizing the basic elements of dot, line and plane, reminds the audience that even the smallest elements can create great things.

The fish brings hope, excitement, and confidence to the audience.