Client Labisen
Year 2017
라비센은 최고의 품질로 소비자의 신뢰를 얻고 있는 프로바이오틱스 전문 브랜드입니다.
저희 비포브랜드에서는 제품별로 기능성이 다른 어른들을 위한 10가지 제품과 아이들을 위한 4가지 제품을 디자인하였습니다. 특성별로 다른 여러 종류의 제품을 효과적으로 보여주기 위해 숫자와 아이콘이 가진 주목성과 명시성을 이용하여 정보 전달을 중심으로 한 디자인에 대해 연구하였습니다. 각 제품에 맞는 아이콘과 BI를 개발하여 제품이 가진 개별 성격을 표현함으로써 종류가 많은 제품임에도 불구하고 라비센만의 차별화된 이미지를 구축할 수 있었습니다.
Labisen Package Design
B for brand credit
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Creative Director: Yena Choi
Art Director: Yena Choi
Design: Yoonjung Hwang
Portfolio Execution: Yubin Lim
©2020 bforbrand all rights reserved
Branding, Art Direction, Packaging
KSCF B.IBranding, Art Direction, Packaging
Packaging
JEJU Lava WaterPackaging
Packaging, QC
NoGung ProbioticsPackaging, QC
36 AlmondPackaging
Branding, CI
SohonBranding, CI
B.I, Packaging
Vonbee Honey Tea SeriesB.I, Packaging
Naming, Art Direction, Branding, Packaging
Fish Cake HouseNaming, Art Direction, Branding, Packaging
C.I Design
Jeju Sweet Flag AgencyC.I Design
Art Direction, Branding, Packaging
StandarzArt Direction, Branding, Packaging
LabisenPackaging, QC
Gapyeong Pine nut MakgeolliPackaging
Naming, Branding, BI, Packaging
GugudangNaming, Branding, BI, Packaging
Red Ginseng JuicePackaging, QC
Koelf SwabPackaging, QC
Art Direction, Environment, Signage, QC
Gugudang Art DirectionArt Direction, Environment, Signage, QC
Art Direction, Branding, Packaging, QC
Noble CoffeeArt Direction, Branding, Packaging, QC
Probiotics for LifePackaging, QC
Eight Time EnhancerPackaging, QC
QC, BI, Packaging
Lady HeelQC, BI, Packaging
Like Me For StressPackaging, QC
Choco Pie HousePackaging
Azulene Soothing PadPackaging, QC
Every Day 10 Billion LactobacillusPackaging, QC
LohbsPackaging
Every Day Immunity PlusPackaging, QC
Gugudang Milk TeaPackaging, QC
Petitfee CleanserPackaging, QC
Naming, Art Direction, Branding, Packaging, QC
Mr. HandsomeNaming, Art Direction, Branding, Packaging, QC
Madecassoside Clarifying Body SprayPackaging, QC
Vitamin For Life (In&Out)Packaging, QC
